Posters and reproduction tin-plate signs of the pre-war advertising continue to be sold. and a giant child whose image was used to advertise the chocolate drink Banania. However, the original advertising has become a cultural icon in France. France deployed more than 135,000 tirailleurs sngalais on European battlefields during the first world war. The form of the character has since evolved to more of a cartoon character. Slowly but surely, the slogan and the character became inseparable as the expression was coined: l'ami y'a bon ("the y'a bon buddy").
The slogan Y'a bon ("It's good") derives from the pidgin French supposedly used by these soldiers (it is, in fact, an invention). The brand's yellow background underlines the banana ingredient, and the Senagalese infantryman's red and blue uniform make up the other two main colours. Pierre Lardet took it upon himself to distribute the product to the Army, using the line pour nos soldats la nourriture abondante qui se conserve sous le moindre volume possible ("for our soldiers: the abundant food which keeps, using the least possible space"). Her image was replaced in 1915 with the drawing of a widely smiling Senegalese man.Īt the outset of World War I, the popularity of the colonial troops at the time led to the replacement of the West Indian by the now more familiar jolly Senegalese infantry man enjoying Banania. When he returned to Paris, he started its commercial fabrication and, in 1912, began marketing Banania with the picture of an Antillaise. Only 1 available and it's in 1 person's cart. There are two types of Banania available in French supermarkets: 'traditional' which must be cooked with milk for 10 minutes, and 'instant' which can be prepared in similar fashion to Nesquik.ĭuring a visit near Lake Managua, Nicaragua in 1909, the journalist Pierre Lardet discovered the recipe for a cocoa-based drink. French Banania brand advertising storage tin, great for brightening up any shelf in the kitchen, bar or tin collection. BANANIA french metal sign from france advertising vintage 1211203.
It is made from cocoa, banana flour, cereals, honey and sugar.
Banania is a popular chocolate drink found most widely distributed in France.
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